Why Your Organization Should Invest in Bulk Mailing Services?
There are a lot of people who have heard about this term, but are they sure they know what it stands for? Although it may look puzzling at first glance, the reality is that it is nothing more than sending massive quantities of mail to make use of discounts, and many other perks that can be received from a service provider.
It’s safe to say that there are many companies in the world that love resorting to this option because it gives them the chance to effectively market their brands to a certain group of people. Now, the question is, what are bulk mailing services then?
They represent the mediators between the companies and their prospective clients, helping them plan, organize, and, ultimately, blast off their bulk mail campaigns. If you haven’t used them yet, then maybe the facts below will stimulate you to take that leap!
With Them, You’re Not Going To Waste Your Time, But, Instead, Save It!
There are numerous perks of relying on bulk mailing services, however, the one that turned out to be the most effective for most firms is precisely this one. If you’ve never printed out and sent various print materials in the past, then you probably don’t know how time-consuming and bothersome this entire process can be.
However, when you put your trust in the hands of the bulk mailing services, things suddenly become a lot less tedious and stressful as far as this is concerned. They’ll help you send out whatever your heart desires, regardless of the size of the client base.
Since they are packed with high-quality printing press machines, you are able to generate large quantities of mail in a flash (without making any mistakes), and, simultaneously, focus on other relevant aspects of your business, which would never be the case, if you haven’t joined forces with them!
You Can Reach So Many People With Them!
When sending out large quantities of mail, you can almost immediately see results across the whole decision-making process. It doesn’t matter whether you opt for Cactus Mailing bulk direct mail services, or any other that are perceived as efficient, you’ll in an instant boost your viral and local reach, raise brand awareness, boost customer engagement, and many other things. And when an engagement is taken to the next level, it means that you’ve also managed to expand your customer base.
Of course, in order to reap all the aforementioned benefits, you first need to opt for services that are, in fact, reliable, fast, and professional. Only then you can expect excellent results when it comes to this.
Sadly, there are still a certain number of people who refrain from using these types of services because they aren’t convinced of their efficacy. That’s because they haven’t “dealt” with them before and aren’t aware of their omnipotence.
Keep in mind that people (regardless of how addicted they are to the digital world) are still yearning for tangible things, that can actually be touched, and that’s precisely what they’ll get with them.
You Won’t Blow Your Budget With Them!
You have concluded so far that bulk mailing services come with numerous advantages, however, the one that’s perfect for entrepreneurs who have recently stepped into the business world, is this one.
Namely, those who resort to bulk mailing services will have very low postage expenses. How come? Well, when you send out huge amounts of mail, the USPS will show you how appreciative it is of it and will reward you with alluring discounted prices.
This just goes to show that your upcoming direct mail advertising is not going to blow your budget, but will actually save you lots of cash! How great is that? Even though you’ll still need to set aside a specific amount of money on things like materials you’ll be using, design, and others, you’ll be able to make use of the per-piece pricing which is (obviously) very cost-effective.
And Then There Are Customization And Personalization
The machines that are normally leveraged in these types of situations allow you to personalize your mailings the way you want to, and the way you think your recipients will like. It doesn’t matter whether you want to target a specific group of people, or you simply want to add some personal flair to every single piece that you send out, by virtue of these machines, you’ll be able to easily personalize all of it, and, concurrently, send items that will resonate with your audience.
Additionally, by personalizing names, business information, and many other things, you can create a piece of mail link directly to any person who you perceive as a prospective client, that’s about to become your new consumer.
If you decide you want to add a little bit of personalization to your pieces of mail, then you should also consider targeting people who live in a particular neighborhood, or specific demographic.
Something like this can easily be accomplished when you use print materials, which isn’t the case with digital tools. Moreover, personalization can target certain customer bases as well. For instance, if you work at a clothing store, it would be a great idea to target individuals who are, in fact, a fan of the brand that you are selling.
How Can You Qualify For These Types Of Services?
If you think that literally anyone can qualify for these services, then you are in the wrong. Everyone who wants to employ them must meet a certain requirement (in terms of volume) that’s issued by the USPS.
Of course, all of this will depend on the type of mail option you opt for. You can send as many mail items as you want to, however, if they do not meet this criteria, you won’t receive any discount:
- If you choose first-class mail, then you need to send at least 500 mail pieces
- For EDDM, you are obligated to send out a minimum of 200 pieces
- A minimum of 50 pounds is necessary for sending USPS marketing mail
Now, that you have gotten familiar with the numerous benefits that come with bulk mailing services, we honestly hope that you changed your mind and that you’ll finally make use of them because they are worth every dime!
