An online social media marketing degree is a program that provides students with the skills and knowledge needed to succeed in social media marketing. This degree program is designed to teach students how to use social media platforms to reach and engage with customers, build brand awareness, and drive sales.
- What is an Online Social Media Marketing Degree?
- Benefits of an Online Social Media Marketing Degree
- Top Online Social Media Marketing Degree Programs
- Career Opportunities for Graduates with an Online Social Media Marketing Degree
- What are the Job Responsibilities of a Social Media Marketing Professional
- What is the Average Salary for Social Media Marketing Jobs
What is an Online Social Media Marketing Degree?
An online social media marketing degree is a program that teaches students how to use social media platforms to promote products and services. This degree program covers a range of topics related to social media, including analytics, content creation, strategy, digital marketing, and more.
Benefits of an Online Social Media Marketing Degree
An online social media marketing degree can provide students with a range of benefits, including:
- A strong foundation in social media marketing theory and practice
- The ability to develop and implement effective social media marketing strategies
- The skills needed to analyze social media data and measure the success of marketing campaigns
- The opportunity to gain real-world experience through internships and experiential learning opportunities
- Increased marketability and job prospects in the growing field of social media marketing
Top Online Social Media Marketing Degree Programs
There are several top online social media marketing degree programs available, including:
Southern New Hampshire University: SNHU’s online social media degree concentration provides a broad knowledge base, providing access to the theory, history, and application of using social media in a marketing context. This specialized online marketing degree program consists of 4 concentration courses: Social Media Marketing Strategy, Social Media Campaign, Digital Advertising, and Social Media Analytics.
Grand Canyon University: GCU’s Bachelor of Arts in Social Media program provides students with the skills and knowledge needed for the dynamic world of social media marketing. Graduates of GCU’s on-campus and online social media degree may have a diverse range of career paths.
Strayer University: Strayer’s Bachelor of Business Administration in Social Media Marketing program can provide students with skills to support business success in online communities. Students who complete this concentration will be prepared to build connections with social media influencers to develop a network, create and optimize social media content across multiple platforms like Facebook, LinkedIn, and Instagram, create social media marketing plans and social advertising campaigns, and determine which social media platforms and tools can best help an organization meet its marketing goals.
Career Opportunities for Graduates with an Online Social Media Marketing Degree
Graduates with an online social media marketing degree have a wide range of career opportunities in various industries. They can work as social media specialists, digital marketing specialists, social media managers, marketing communications associates, brand managers, and community managers.
Social media marketing skills are applicable in a variety of areas, including content creation, marketing management, and research analytics. Graduates can work for agencies, corporate companies, startups, small businesses, or become entrepreneurs. They can also work in-house for a specific company or work as a consultant for an organization.
According to the US Bureau of Labor Statistics, advertising, promotions, and marketing manager roles, which include social media managers, are expected to increase by 10 percent between 2020 and 2030 in the US, which is about as fast as average.
Pursuing an online social media marketing degree can be a strategic option for anyone who is interested in developing their marketing skills and increasing their marketability in the growing field of social media marketing.
What are the Job Responsibilities of a Social Media Marketing Professional
The job responsibilities of a social media marketing professional can vary based on their specific role. Here are some common responsibilities for different positions:
Social Media Specialist
– Developing and executing social media strategies
– Creating engaging content and optimizing company pages on various platforms
– Moderating user-generated content and analyzing social data
– Collaborating with other departments to manage reputation and coordinate actions
Social Media Manager
– Performing research on current benchmark trends and audience preferences
– Designing and implementing social media strategy to align with business goals
– Setting specific objectives and reporting on ROI
– Generating, editing, publishing, and sharing engaging content daily
– Monitoring SEO and web traffic metrics
– Collaborating with other teams to ensure brand consistency
– Communicating with followers, responding to queries, and monitoring customer reviews
Marketing Communications Associate
– Contributing to the development and implementation of communication and marketing strategies
– Creating and managing content for social media platforms
– Monitoring and analyzing social media and web metrics
– Collaborating with internal and external partners to support marketing initiatives
These professionals are responsible for leveraging social media to identify and acquire customers, developing social media marketing plans, and contributing to the overall marketing strategy. The specific responsibilities may vary based on the organization and the level of the position.
What is the Average Salary for Social Media Marketing Jobs
The average salary for a social media marketing job in the United States is approximately $68,904 per year. However, the salary can vary based on the specific role. For instance, social media managers can earn an average salary range of $95,000-$165,000, while social media specialists earn an average salary range of $54,000-$85,000.
According to Indeed, the average salary for a Social Media Manager is $57,732 per year in the United States. The demand for paid social media skills has also seen a significant increase, with the US Bureau of Labor Statistics predicting a 10 percent growth in advertising, promotions, and marketing manager roles, which include social media managers, between 2020 and 2030.
An online social media marketing degree can provide students with the skills and knowledge needed to succeed in the dynamic world of social media marketing. With the continuous growth in users, social media channels are reaching more people each day, providing businesses with a fast and reliable way to connect with thousands of potential buyers.